New Higher Education Solution Integrates Predictive Analytics with a CRM for Enrollment Management and Student Success
Written by ABC Audio ALL RIGHTS RESERVED on December 8, 2021
WATERTOWN, Mass., Dec. 8, 2021 /PRNewswire/ — Liaison International, developer of applied sciences utilized by tens of millions of scholars to use to educational applications at greater than 1,000 schools and universities, at present introduced a brand new integration between two of its associates: Othot, developer of predictive and prescriptive analytics instruments for larger training, and TargetX, which supplies a CRM platform for pupil success and enrollment administration. Establishments utilizing the favored TargetX CRM will achieve entry to Othot’s highly effective suite of analytics, predictive fashions, and information visualization instruments designed to enhance enrollment and pupil success and optimize monetary assist packages for college kids.
“This can be a advanced and difficult time for larger training. Dependable predictive and prescriptive insights can chart the trail to overcoming oft-hidden boundaries that college students face—boundaries to diploma completion and pupil success,” mentioned Andy Hannah, President and Co-founder of Othot, a Liaison firm. “The identical instruments used to information and talk with college students throughout their journeys can present us with wealthy, predictive insights to tell a extra focused method to pupil outreach, help, and monetary assist.”
Schools and universities throughout the U.S. are grappling with two consecutive years of historic declines in enrollment and retention because of the COVID-19 pandemic, with the largest single decrease in not less than a technology and widening fairness gaps. The mix of a unified CRM platform with predictive modeling capabilities will present establishments with a larger diploma of perception into the boundaries to enrollment and completion dealing with potential and present college students, enabling establishments to deal with problems with affordability, fairness, and completion.
The mixing will allow larger training professionals to leverage predictive fashions round pupil enrollment, success, and completion primarily based on information instantly from the TargetX CRM. Establishments can now draw on information from the widely-used CRM to make use of Othot’s superior analytics to forecast enrollment and a pupil’s probability of retention, serving to to form the category, inform DE&I efforts, and maximize the influence of economic assist methods.
With the launch of this new integration, campus leaders may have a larger understanding of every particular person pupil’s wants and can be capable of:
- construct a extra numerous and dedicated class of incoming college students and
- help high-impact pupil success initiatives that enhance persistence for enrolled college students
The mixing is the newest instance of Liaison’s Whole Enrollment method, which allows establishments to combine historically-siloed merchandise, functions, and workflow instruments from different know-how suppliers, alongside these developed by Liaison. The options and performance from throughout the Liaison household of merchandise present campus leaders with a novel set of planning, analytics, outreach and communication instruments and companies wanted to assist establishments navigate advanced enrollment and retention challenges and tailor help for incoming and enrolled college students.
For extra data on Whole Enrollment, go to liaisonedu.com/total-enrollment.
About Othot: Othot is the chief in synthetic intelligence and prescriptive analytics options for larger training establishments throughout the US. Othot focuses on every college’s particular enrollment, retention, pupil success, and alumni engagement targets. Othot’s cloud-based software program supplies steady intelligence in real-time and empowers faculties to have interaction every potential, present, and former pupil with the appropriate tactic on the proper time. To study extra, go to othot.com
About TargetX: TargetX is the next training CRM firm that gives an enterprise-wide resolution to assist schools handle relationships with their most necessary constituencies, together with potential college students, present college students, alumni and potential donors. The corporate’s Enterprise CRM is constructed on the highly effective improvement platform of Salesforce.com — the worldwide chief in buyer relationship administration and a pioneer in cloud computing. With its 15-year repute for progressive know-how and business experience, TargetX has develop into probably the most trusted CRM suppliers in larger training. To study extra, go to targetx.com.
About Liaison Worldwide: By way of a robust mixture of know-how and companies, Liaison helps over 31,000 undergraduate, graduate and post-bac applications throughout greater than 1,500 campuses obtain their recruitment, admissions, enrollment and pupil success targets. Liaison’s marketing campaign administration, enrollment and recruitment instruments embrace TargetX and the Enrollment Advertising and marketing Platform (EMP) in addition to its Centralized Software Service (CAS), SlideRoom, and Time2Track. To study extra, go to liaisonedu.com and discover us on Facebook, Twitter, and LinkedIn.
SOURCE Liaison
